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Affiliate Program Management: How to Manage Affiliates like a Pro

Is not authorised by the Dutch Central Bank to process payments or issue e-money. An application under Electronic Money regulations 2011 has been submitted and is in process. Brianna Blaney began her career in Boston as a fintech writer for a major corporation. She later progressed to digital media marketing with various finance platforms in San Francisco.

What is Affiliate Program Management

Although over81% of merchants surveyeduse affiliate marketing to attract customers and generate sales, only a few realize the importance of proactive management and communication. Like others in this list, Leadpages also has one of the highest-paying affiliate marketing programs, with up to 50% on each successful referral. You also get special promotional opportunities, including discounts you can pass on to your customers.

Affiliate Program

You’ll want to keep track of key metrics and run regular health checks on your affiliate program. You can’t afford to constantly increase your affiliate commissions , so you’ve got to find alternative ways to keep affiliates engaged. You can have thousands of affiliates, but if they’re not actively promoting your products, then it’s not worth anything to you. Ask the prospective manager the number of programs managed by each manager in the organization. Ask the prospective manager how they monitor for fraud, paid search violations, and unfair practices by affiliates.

For instance, it is a good idea to stay in touch with your affiliates, particularly if they’re high performers. Hence, if a marketing campaign is not performing as planned, you can either improve the current promotional activities or adjust a deal/rate. However, at this juncture, you may find that the number of new, scalable partners joining the program has decreased compared to the growth stage.

Beyond Affiliate Marketing Consulting..

That changed particularly with networks like and Affiliate Window operating fully transparently. The affiliate marketing industry has grown at a rapid pace in recent years. There are more than 360,000 potential partners that you can choose to work with. However, a staggering 92% of these are either fraudulent or don’t meet minimum performance criteria. Here are a few of themajor components affiliate management focuses on to drive revenue growth. We do this through a system of processes that we’ve used to launch hundreds of affiliate programs over the years.

What is Affiliate Program Management

Some marketing managers think the affiliate channel is something you can turn on and off like you can with paid search or paid social. Now, it may sound very normal, and you might wonder – what is there to “manage” in terms of affiliate program management? Have a professional affiliate manager for your program to help you manage your affiliates to grow your revenue. Launch your affiliate program today and unlock a new revenue channel to grow your business faster.

What is the Affiliate Management Role?

Several factors contribute to the best affiliate programs, from commission amounts to ease-of-use to bonuses and perks. Awareness and authority enable affiliates to reach and influence your target audience. Avoid partnerships that tarnish your brand, trigger a backlash with one of your market segments, or generate bad PR . Partnering up with an affiliate management directory or platform is an easy and risk-free way of getting more affiliates onboard. It’s important to remember that your successful affiliates probably aren’t working for your brand alone. They might be stretching their time and resources across multiple brands, so remind them of why your brand is different to all the others.

Its affiliate program focuses on the fact that affiliates can remain affiliates “forever” on the site, earning up to a 30% commission. As a result, affiliates know they have a lifetime value with the program. With the right amount of selling and planning, affiliates can rely on Active Campaign to provide them with a steady income, which is always an attractive offer.

Whether you’re looking to launch a personal website or want to migrate your large, corporate website to a new host, eUKhost has experts ready to take on the task. EUKhost also offers various security and privacy protection software. The affiliate program works a little differently than the others on this list — affiliates earn fixed commissions of 65%, 75%, or 100% based on the number of orders they get per month. Fixed commissions rates are sometimes preferred by affiliates, as they are less of a risk factor. Active Campaign is a web platform that helps businesses smooth their operations using automation. Specifically, Active Campaign provides automation tactics to help businesses find and nurture high-quality leads while allowing them to implement split testing to measure their efforts.

Merchant Advantage

Affiliate program management is where the running of a campaign or account is outsourced to a third-party. It’s usually handled by specialist agencies that are subject-specific experts in marketing. They can take care of the everyday management of your network which frees up time for your team to focus on other areas. But the best companies won’t just manage your affiliate programs – they’ll focus on growth and multiply your revenue results.

  • Awareness and authority enable affiliates to reach and influence your target audience.
  • You can use the earnings from the first two referrals to pay for your subscription or their AI keywording feature.
  • Email marketing is still one of the most-effective ways to generate sales.
  • They are some of the highest recommended affiliates by the networks which is one of the main reasons you should never trust the networks.

By referring only ten people, you get $300 per month as long as they’re customers. Sirvoy is a hospitality management platform that helps property managers manage their bookings and track their earnings. Its non-commission direct booking feature allows businesses to manage reservations online. When it comes to its affiliate program, you can earn 25% recurring commissions on every referral. In addition, you can use their custom-designed marketing material to promote the product and drive leads.

Try to place ads in areas that your target audience visits a lot, and use specific keywords to reach them. This doesn’t make them “bad”, but if you’re not careful, you risk putting your ad out in front of customers who aren’t even in your niche (and subsequently won’t buy your product). With this route, you’ll either have to affiliate management system give them a slice of the commission or sign them up to free products and trials . This could be something as simple as getting a few extra users to sign up to a newsletter or your email list. That’s the reason it’s called “related”, but that doesn’t have to mean your brand or product is personally related to the affiliate.

We’re the ones that brands are hoping will click through to a site, and buy the products and services promoted by the affiliate. Using Post Affiliate Pro, companies can effectively manage all affiliates in one place. Your business can track, automate, and payout all affiliates without any hustle. The system includes tracking and reporting features, promotional materials, and multiple commission options. Moreover, it has an intuitive interface with more than 200 integrations available to ensure your workflow is as effective as possible daily. We hope you’ve learned what an affiliate program is and the best ones on the market right now.

Get Help with an Affiliate Marketing Agreement

This program will pay you when any customer completes the sign-up process and makes a deposit through the Etoro platform. In addition, it offers unique banners, widgets, videos, and landing pages ready to be used for affiliate marketing activities. Udemy courses cover any topic you can think of, and the company offers lifetime access to all of its users. All of this makes it relatively easy for affiliates to promote the platform. Global expansions of affiliate programs have been increasing over the past few years. Most brands and companies are now seeing how globalizing their activities and coordinating their marketing efforts as a necessity in today’s marketplace.

Many affiliate programs tend to overlook the value of such support, leaving much of the weight on affiliates’ shoulders. They are a marketplace for affiliate marketers, offering a larger pool of brands to choose from. This makes them perfect affiliate programs for beginners as they don’t have to manage all the partnerships alone. Reputable program management companies will handle all aspects of an affiliate campaign, including finding suitable affiliates, vetting their sales and paying them. These digitalmarketing companies manage the entire affiliatesales process, and provide merchants with your approved tools and marketing resources for promoting the product.

Affiliate Program Management

Mangools is a top-notch SEO tool that helps users find the right keywords, track SERP positions and rankings, identify backlinking opportunities, and monitor competitors’ websites. Its ease of use and premium customer support make it different from other SEO tools. Like other affiliate networks in this list, Landingi also provides ready-to-use promo materials to its affiliates to help them get more leads.

When he is not writing, he is either reading blogs by industry experts, playing with his dog, or binge-watching the latest web series. Its hyper-contextual AI infrastructure helps marketers make smarter, data-driven actions to increase their ROI. Since their AI is already trained on more than three billion cross-industry data points, you can quickly get started. Leadpages is a website and landing page builder that helps businesses create content that generates leads.

It’s only wise to reach out to competitor affiliates if you know they’re great at what they do, though, so do a bit of research first. Reaching out to influencers is another popular method for sourcing affiliates — it means getting your product in front of potentially huge followings. It can be a little tricker to source them, however, as you’ll need to stand out from the sea of other brands trying to approach them.

Affiliate program management is the full process of launching and growing an entire affiliate campaign. Affiliate marketing is selling other people’s products/services for a commission. Affiliate program management is the process of managing the entire affiliate campaign. Promote your products, develop your brand image, or earn affiliate commissions with highly converting product reviews. If your affiliate software gives affiliates superior analytics (like AffiliateWP’s Affiliate Portal), then you need to highlight this and use it to show the value of your affiliate program. You need to be able to learn from what you’re doing and focus on optimization, and the same is true for affiliates.

It details the amount of money an affiliate can earn and when they should expect their payments. Remember, for the affiliate program to be sustainable, the commission rates you settle for should be less than the average customer lifetime value. Learn more about affiliate marketing or get in touch with a growth technologist at to find out how’s platform can help grow your business.

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